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The Sogro Journal

Join us on our journey as we help build communities through sustainable development and consulting projects. Think of this blog as both a scrapbook and a toolbox. Here you’ll find original articles along with summaries and links to external sites on topics running the gamut of all things international, entrepreneurial, and sustainable. Whether you are starting your own business at home, or drilling wells in Togo, we hope you’ll find a variety of resources to help you along the way.

 

Jun 20 Comments

Sustainable Entrepreneurship – Bringing Clean Water and Health Care to Local Villages on the Cheap

Sustainable Entrepreneurship – Bringing Clean Water and Health Care to Local Villages on the Cheap

Fast Company recently covered a great social entrepreneurship venture in India. Below are a few highlights from the article: Agrawal’s first major project … is being tested in six rural Indian villages. The initiative installs rainwater collection systems on villagers’ rooftops along with a pipe system that pumps water to larger reservoirs. Sustainable Solutions provides […]

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Firms with Benefits

Firms with Benefits

A new type of corporation, called a “Benefit Corporation” is beginning to gain serious momentum, and it’s about time. Six states have now passed laws legalizing these “B Corps” and many more are currently reviewing legislation. Benefit Corporations at their heart are essentially like any other company, except that they designate in their corporate charter […]

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Nov 29 Comments

5 Tips for Job Applications on LinkedIn

5 Tips for Job Applications on LinkedIn

In addition to my duties in public policy at Sarrell Dental, I also serve as the Social Media coordinator. Recently, our HR department asked me to assist in recruiting by posting an opening on LinkedIn. Weeks later, we had received 56 applications for an entry-level marketing position. During the process of skimming and scanning through […]

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Sep 15 Comments

Great Business Cards Part 2

Great Business Cards Part 2

Below is a second installment of creative business cards from my collection. See Part 1 Here I would love to see a carpenter use this

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Sep 12 1 comment

Great Business Cards Part 1

Great Business Cards Part 1

I love seeing creative business cards that make you want to keep them no matter whose they are. I keep a folder on my hard drive of cards that have inspired me, and I thought I would share some of them with you over a series of posts. (You can find these on a number […]

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Sep 8 Comments

Great ads where you least expect them

Great ads where you least expect them

Today’s collection: ads that engage by being where you least expect them. Sadly, I don’t have the sources on many of these images, as I’ve just passively collected them, but I’ll try and dig some of these up once I’m caught up. Feel free to help with the sourcing in the comments section below if […]

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Aug 31 Comments

Creative 3D advertising

Creative 3D advertising

In this modern age of fast-paced, internet-laced everything, marketing professionals must give the consumer something in exchange for their 5-10 seconds of attention. Especially if we expect them to remember it. I love 3D advertising, as it creates an interrupt in life that makes people slow down and say, “wow, that’s a great idea.” Below […]

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Aug 22 Comments

Parables on Business

From time to time I speak in churches where I gave examples of common business lessons that Jesus taught, and due to time constraints, I’m not always able to read through those, so I’m posting them here. Management and Labor (Matt 20:1-16) Family-owned Enterprises (Matt 21:28-31) Hostile Takeovers (Luke 20:9-19) Return on Investment (ROI) – […]

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Jun 15 Comments

Jason Fried on “Never Read Another Resume”

Jason Fried on “Never Read Another Resume”

Jason Fried of 37 Signals recently published a great article on inc.com. It’s titled “Never Read Another Resume” and it explores his personal perspective on hiring the right team members. In this article, I’ll highlight a few things that stood out to me.

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Jun 8 Comments

New Tech for relief workers – highly portable inflatable antenna

New Tech for relief workers – highly portable inflatable antenna

I saw this article in the March 2010 edition of Inc, and I thought I’d share it with you. An inflatable antenna that can be carried as check-in luggage. A bit on the pricey side, but imagine the possibilities! You can find many more detailed images here on Inc’s website.

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